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WooCommerce Follow-ups Integration

IMPORTANT: As of 31 May 2023, WooCommerce has retired its Follow-Ups extension and it is no longer available for purchase on WooCommerce will continue to support the extension until May 2024. We want to assure you that we will continue to provide support for integration with WooCommerce Follow-ups until May 2024. After this date, WooCommerce will discontinue the Follow-ups plugin, and the integration with FooEvents will be removed from the FooEvents for WooCommerce plugin. We will be implementing a similar integration with AutomateWoo in the near future and you can sign up here to receive a notification when the update is available.

FooEvents for WooCommerce integrates with the WooCommerce Follow-ups plugin which makes it possible to send automated follow-up emails to attendees using the event date, booking date and check-in time as triggers.



Before proceeding further, it is critical that you are familiar with how the WooCommerce Follow-ups plugin works and are able to set up standard follow-up emails and use the built-in triggers. WooCommerce Follow-ups provides extensive documentation that will guide you through the process of setting up follow-up emails. Once you are comfortable using WooCommerce Follow-ups, please proceed to the following sections where we will go through the various custom triggers that are added by FooEvents.

Creating a new Follow-up email

To create a new email:

  1. Navigate to Follow-Up > Email in the left sidebar of your WordPress admin area
  2. Use the Create New Follow-Up button to create a new follow-up email
  3. Open the email editor and complete the standard content fields and preferences

Set the FooEvents Follow-up type

Screenshot 2022 05 17 at 13.23.28

  1. Navigate to the Follow-up Type meta box to the right of the screen
  2. Select FooEvents from the drop-down selection field. Doing so, will add the necessary FooEvents Triggers to the Follow-ups Details section at the bottom of the screen

FooEvents Triggers for WooCommerce Follow-ups

Triggers control the scheduling and criteria for sending out Follow-up emails.

Screenshot 2022 05 17 at 13.25.26

The FooEvents triggers include the following options:

Sending delay

This is the scheduled time delay before or after the trigger occurs. You can set the delay time to a specific number of minutes, hours, days, weeks, months or years.


The following FooEvents triggers are available and support different event types as follows:

Single Multi-day Seating Bookable
After Ticket Issued Yes Yes Yes Yes
After Ticket Check-in Yes Yes Yes Yes
After Event Date Yes Yes Yes No
Before Event Date Yes Yes Yes No
After Booking Date No No No Yes
Before Booking Date No No No Yes


Set the trigger to only apply to a specific product. When the product is purchased by your customers, the relevant FooEvents trigger will be activated and schedule the Follow-up email.


You can set the trigger to apply to multiple products using the category filter. When products tagged to the relevant category are purchased by your customers, the relevant FooEvents trigger will be activated and schedule the Follow-up email.

Downloadable Files

Specify downloadable files to include in the Follow-up email.

FooEvents Variables

Personalize your emails using the following FooEvents variables/merge tags:

  • {fooevents_download_url}
  • {fooevents_download_filename}
  • {fooevents_attendee_first_name}
  • {fooevents_attendee_last_name}
  • {fooevents_ticket_number}
  • {fooevents_event_name}
  • {fooevents_event_date}
  • {fooevents_event_directions}
  • {fooevents_event_type}
  • {fooevents_event_start_hour}
  • {fooevents_event_start_minutes}
  • {fooevents_event_start_period}
  • {fooevents_event_end_hour}
  • {fooevents_event_end_minutes}
  • {fooevents_event_end_period}
  • {fooevents_bookings_slot}
  • {fooevents_bookings_slot_term}
  • {fooevents_bookings_date}
  • {fooevents_bookings_date_term}
  • {fooevents_seating_row_name_label}
  • {fooevents_seating_row_name}
  • {fooevents_seating_seat_number_label}
  • {fooevents_seating_seat_number}
  • {fooevents_custom_attendee_fields}
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